Effective strategic planning is critical to the prospects for success of any business.

Every business needs a plan of attack so that operations are undertaken with purpose and clear objectives in mind. And any financier, from a bank to an individual investor, will want to see evidence of a planned approach before providing funds.

However, being able to produce a credible and realistic business plan requires a completely different skill set than the operational expertise applied in the day to day delivery of goods and services.

Focussed Strategy can work with you to provide concise, actionable and achievable business plans incorporating definite strategies to help you achieve your business and personal goals.

Research

Knowing your environment, your competition and your customers is essential in business.

We can design, conduct and analyse a range of market research programs from focus groups to mystery shopping to large scale quantitative surveys so that you gain a better understanding of your business and can make strategic decisions with a greater degree of confidence.

New Business Start-ups

Almost everyone has heard the horrible statistic that 80% of all new businesses fail within 2 years. New business start-ups don’t have to be extravagant but they do need discipline.
Focussed Strategy has a wealth of experience in constructing new businesses and helping them through site selection, fit out and that all important initial trading period.

Competitive Positioning

Very few businesses operate without direct competition and customers need to clearly understand why your business should be preferred over others in your industry.

Clear business strategy, identifying the basis for your competitive edge, combined with strong, consistent and effective (but not necessarily expensive) marketing communications is the key to successfully positioning your brand.

Succession Planning and Exit Strategies

Every business needs to know what happens when it’s time for senior management to exit the business. And because life sometimes takes unexpected turns, it’s important to think ahead.

You wouldn’t dream of living without a personal will and your business needs the same type of contingency planning.

Focussed Strategy can help you to identify both short and long term succession plans tailored to your specific needs including replacement of management, ongoing involvement and / or cashflow and whole or partial sale of the business.

<< Back